As tech entrepreneurs, we’re often laser-focused on what’s next - the next big feature, the next product release, the next innovation. We invest thousands of dollars and resources into enhancing our custom apps orsoftware, hoping to disrupt the industry and sustain growth.

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But what if we shouldn't be doing that?

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80% of Features Are Rarely or Never Used

The evidence suggests we should take a different approach. Consider this startling fact: Over 80% of software features are rarely or never used. This means 80% of your development budget was wasted. It also highlights a significant gap in your app or software's needed functionality.

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Our Solution at You Source

At You Source, we base our development strategy on data-driven insights about what customers truly want and need. We design efficient feature roadmaps to help our clients achieve a fast ROI on their custom software investments. For over a decade, we’ve helped more than 500 clients answer the money-saving, customer-centric question: Do I really need it, and will they use it?

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The Hidden Cost of Unused Features

Every feature developed for your custom software or app comes at a cost - both initially and over time. Unused features aren’t just harmless remnants of ambitious roadmaps. They are costly. A report from Pendo revealed that only 12% of features generate 80% of daily usage, leaving the majority as dead weight. This weight adds up. Publicly traded cloud software companies have collectively spent $29.5 billion on features that see little to no use. Imagine what you could achieve with the money spent on features your customers rarely use.

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The Real Impact on Your Business

Our data and years of experience reveal that unused features increase code complexity, making maintenance more challenging and slowing down future development. This contributes to technical debt, consuming valuable engineering time during both development and maintenance. Unused features also clutter the UI, confusing users and potentially driving them away rather than attracting them.

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Why It Happens & How to Fix It

It’s a familiar dilemma: You want to give your users more value. But when it comes to product features, more isn’t always better.

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Consider a different perspective: What if success isn’t about adding more features, bells and whistles, or user pathways, but about delivering value through fewer, well-planned, data-driven features? What if it’s about focusing your development budget on building things that truly matter?

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Our Evidence-Driven Approach

At You Source, our commitment to evidence-based solutions is at the core of everything we do. By grounding our approach in data, research, and proven methodologies, we eliminate guess work and reduce risks. This ensures that every decision we make is optimized for real-world success. We build exceptional software with valuable features that users love.

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The Proof Is in the Results

We prioritize gathering evidence before we start developing. By analyzing your user data with advanced analytic tools, we identify the“heavy lifters” in your product. We create feedback loops using real-user surveys, interviews, and usability tests before taking action. We help you adopt a “Less Is More” mindset by challenging your assumptions and providing data-backed reasons for keeping or removing features.

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Long-Term Benefits

In the end, you’ll thank us. We don’t just save you money - we empower you to make confident decisions about what your app or software truly needs. With us as your trusted custom software development partner, you’ll spend less on development and maintenance while delivering precisely what your users expect, need, and will actually use.

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We guide you through regular feature audits to assess performance and determine which features to refine or remove, ensuring your product stays focused and impactful. We help you prioritize core functionalities that drive the most value.

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Leap Forward with Confidence

Evidence-based custom software development is a transparent leap forward. Our agile approach allows you to build your feature set on facts, not assumptions. It’s the most cost-effective way to adapt to user needs and achieve your business goals. If you’re ready to balance simplicity with effectiveness, contact us. With over a decade of experience, we understand what features users want and use.

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