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The Brutal Truth About being a Startup Founder

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The reality? 90% of Startups fail, and only 10% survive their first year. Starting a business is no joke. The odds are stacked against you, but if you understand the landscape, you can tilt them in your favor. Here’s a breakdown of the harsh facts when taking the leap to begin a Tech Startup.

Think it’s all smooth sailing? Think again. Starting a company is like “staring into the abyss and eating glass,” as Elon Musk puts it. The road to success is filled with pain, failures, and constant risk. Musk isn’t exaggerating – he’s lived it. It’s not glamorous, but it’s worth it.

The stats don’t lie

18% of first-time entrepreneurs succeed on their first try. That means 82% fail. Why? They lack experience, proper planning, and sometimes even luck. This isn’t a game – you need to be prepared for the long haul and understand the sacrifices that come with entrepreneurship.

34% of small businesses fail due to poor product-market fit. If your product doesn’t meet a real need, you won’t survive. Period. Understanding your market, talking to your customers, and pivoting when necessary isn’t optional—it’s essential.

And here’s something that might surprise you: Startups in Switzerland have the highest success rate globally at 35%. That’s almost triple the global average. What does that mean? Location matters. The right ecosystem, infrastructure, and support can make a huge difference.

But the challenges don’t stop at year one. 20% of startups fail in their first year, but after a decade, 70% have closed their doors. The lesson here? You can’t just focus on survival. You need to innovate constantly, adapt, and evolve. Long-term growth is the real challenge.

Elon Musk the Gambler

The journey is intense, and the stakes are high. Think of Elon Musk, who gambled his entire fortune after selling PayPal. While many would’ve cashed out and retired, he bet it all on SpaceX and Tesla—two companies that have changed the world. It’s a level of risk and commitment most aren’t willing to take.

But even Musk, the ultimate entrepreneur, faces setbacks. His Starship launch faced major design flaws. It’s proof that even the most successful innovators make mistakes. Failure is inevitable, but it’s how you handle it that sets you apart. Learn from mistakes and move forward.

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Musk’s approach isn’t about waiting for the perfect moment; it’s about creating solutions to global problems. From Tesla’s electric cars to the Hyperloop revolutionizing travel, he doesn’t wait for opportunities—he creates them. That’s what drives true innovation.

Now, look at the Netherlands. Startups there have driven a 91.49% increase in jobs over the last 5 years, especially in health tech and fintech. Startups are the heartbeat of innovation, creating jobs and shaping industries. It’s not just about building businesses—it’s about shaping the future.

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You can’t do it all alone

One of the hardest truths in entrepreneurship is that you can’t do it all. No matter how passionate or driven you are, there will be areas where you lack the expertise. And that’s okay! Going at it all by yourself will just make you look like a clown. The key to overcoming this? Relying on skilled experts.

You don’t have to know everything. It’s impossible to master every skill needed to build a successful startup. Whether it’s tech, marketing, finance, or product design—seek out people who do. Surround yourself with experts who can elevate your business to the next level.

In fact, the most successful entrepreneurs know their limitations. Elon Musk may be a visionary, but he’s always surrounded by the best engineers, scientists, and specialists who help turn his big ideas into reality. Build your dream team—and trust them to do what they do best.

Don’t be afraid to hire specialists or consultants when you hit a roadblock. Sometimes it’s smarter (and more cost-effective) to get the right person on board rather than struggling with a task that’s outside your wheelhouse. Time is money, and your energy is better spent focusing on your strengths.

Think about it like this: if you were building a house, would you try to lay the foundation, build the walls, and install the plumbing all by yourself? Probably not. Same goes for your startup. Bring in the people who know the ropes.

In the end, no startup is a solo mission. The most successful ventures are those that build strong, diverse partnerships that rely on experts who complement their skills. Don’t try to be everything to everyone—focus on what you do best and let others handle the rest.

If you are ready to take your Startup or SME to the next level of growth, talk to us about your custom software idea. We will consult you for free. Click on the link to book a consultation.